Love this! We spend a lot of time in UX Research creating reports that don't engage stakeholders and don't replace watching and listening to users engage with experiences. It slows us down and doesn't get the results we're after. Watch parties are the way! Especially when combined with strategy workshops.
I imagine a future of watch parties + LLMs that have all the transcripts from interviews for later reference of the more durable insights.
Combining with strategy workshops is a great idea. I guess the risk is people might over index on those interviews versus everything else but probably better than doing strategy by intuition or by some other even more flawed inputs.
Love this! We spend a lot of time in UX Research creating reports that don't engage stakeholders and don't replace watching and listening to users engage with experiences. It slows us down and doesn't get the results we're after. Watch parties are the way! Especially when combined with strategy workshops.
I imagine a future of watch parties + LLMs that have all the transcripts from interviews for later reference of the more durable insights.
Thank you for this fireside. :)
Combining with strategy workshops is a great idea. I guess the risk is people might over index on those interviews versus everything else but probably better than doing strategy by intuition or by some other even more flawed inputs.